Recently, Montenegro has welcomed influential figures who are shaping the global landscape, ranging from top sports icons to prominent business leaders. Among them was the legendary NBA champion Magic Johnson, who stayed at the exquisite La Roche Hotel in Tivat with his wife.

Alongside Para Johnson, their friends included:

– Frank Cooper III, the Chief Marketing Officer of Visa and recently recognized as one of the most influential CMOs for 2025 by Forbes magazine;

– Dave Winfield, a member of the Baseball Hall of Fame and the only athlete ever drafted by four major American professional leagues (MLB, NFL, NBA, and ABA), accompanied by his wife Tonja;

– Actress, producer, and director Vanessa Bell Calloway, known for her roles in iconic Hollywood films, along with her spouse Tony Calloway.

The remarkable gathering was hosted by Croatian couple Jasmine and Dalibor Bagarić, who have embraced Montenegro as their second home, spending increasing time there. They enjoyed a magical evening at Tivat’s La Roche Hotel, owned by Martin and Ivan Peković.

The esteemed guests experienced a perfect blend of privacy, luxury, and the warm Mediterranean atmosphere. Jasmine and Dalibor Bagarić play a unique role as they not only made Montenegro their second residence but also relocated part of their business there.

Dalibor Bagarić, a former NBA player and Croatian national team member, and Jasmina Bagarić have launched the exclusive concept “Twenty Two” in Montenegro, attracting tourists from across the globe.

“Twenty Two was born out of our passion and desire to create a place that feels like home without breaking the bank,” Jasmina Bagarić shared with Forbes Montenegro, collaborating with Martin Peković.

“We adore Montenegro … It feels effortless to us, and all our family is here. From day one, we’ve felt a sense of belonging, and both Croatia and Montenegro serve as our safe havens,” Jasmina Bagarić remarked.

The arrival of one of the most renowned athletes of all time, Irvin “Magic” Johnson, in Montenegro, alongside global business leaders, sends a strong message not just for leisure but also for meaningful discussions about business, culture, connectivity, and investment.

The moment Forbes honored Cooper for transforming the marketing industry while Magic Johnson continues to build his legacy beyond sports—Montenegro served as their backdrop of tranquility, beauty, and inspiration.

The Croatian couple Bagarić is successfully promoting Montenegro and its tourism.

Thanks to them, Magic Johnson has returned to Montenegro for the second consecutive year, bringing along his famous friends once again.