The status of consumers in Montenegro is currently facing unprecedented difficulties, as their rights appear to be jeopardized across various levels, and the legislation designed to protect them is not being adequately enforced, according to Jovo Rabrenović, a national expert in consumer protection.

On the occasion of World Consumer Rights Day, Rabrenović emphasized the increasingly challenging circumstances for consumers in Montenegro.

“The condition within the consumer protection sector is alarming; consumers, who constitute the foundation of every society and its economic framework, are understandably questioning their future this year,” stated Rabrenović in a declaration.

He remarked that although Montenegro benefits from a relatively strong legal structure for consumer protection, the real-world application of these laws confronts significant hurdles.

“While consumer rights are officially enshrined in law, their practical enforcement is sadly lacking. Consumers are grappling with a drastic decline in living standards, soaring inflation, erratic and fluctuating prices for essential goods and services, along with ongoing additional demands from businesses and public institutions,” Rabrenović explained.

He expressed particular concern regarding issues such as the disregard for consumer rights by retailers, distributors, and public service providers—including the Electric Power Company, water utilities, and telecommunications firms—coupled with the sluggishness of the judicial system in resolving consumer disputes, making it challenging to attain justice.

Rabrenović highlighted the absence of alternative dispute resolution options for consumers, which further disheartens them. He noted the planned establishment of consumer counseling centers back in 2016 has yet to materialize.

“Moreover, the failure to adhere to standards of conformity and guarantees raises alarm. Consumers often struggle to exercise their rights regarding warranties, particularly concerning technical devices like mobile phones, household appliances, and computer equipment,” Rabrenović remarked.

He pointed out that insufficient consumer information and education remain significant concerns, as many citizens lack awareness of their rights and responsibilities, rendering them more vulnerable to exploitation and complicating their ability to seek protection.

“The absence of effective mechanisms for swift dispute resolution is another pressing issue. The prolonged nature of disputes dissuades consumers from asserting their rights, underscoring the necessity for quicker and more effective protective measures,” Rabrenović asserted.

He also emphasized that inadequate oversight of product safety and quality poses a problem. Common complaints include poor product quality, unsanitary conditions in stores, improper storage, and the sale of expired goods, all of which jeopardize consumer health and safety.

“These issues further highlight the urgent need to enhance the consumer protection system in Montenegro,” Rabrenović concluded.

The government, he insisted, has an obligation and responsibility to act without delay. Establishing effective mechanisms such as a national consumer advisory center and a designated protector of consumer rights—common practices within European Union countries—is necessary.

“It is also essential to enforce the law rigorously, expedite court processes related to consumer rights, and ensure protection from unfair practices,” Rabrenović stated.

Consumers must recognize their strength and crucial role within the economic system. They need to be resolute, organized, and prepared to demand their rights, as retailers depend on consumers, not vice versa.

“We urge citizens, organizations, and institutions to collaborate in ensuring that consumer rights are more than mere words; they should be a standard that assures a dignified and secure life for every citizen of Montenegro. The protection of consumers is not solely a rights issue but also a matter of justice and societal progress,” Rabrenović concluded.

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