The International Tourism Fair in Belgrade is a key event for the tourism sector in the region, with Serbian visitors being crucial for Montenegro, stated Montenegrin Minister of Tourism Simonida Kordić.

The National Tourism Organization of Montenegro (NTO), in collaboration with the Ministry of Tourism, local tourism organizations, and the tourism industry, is showcasing a varied range of offerings at the 46th International Tourism Fair IFT in Belgrade.

According to the NTO, this is one of the region’s premiere events, held this year under the motto “One map, countless worlds,” featuring over 400 exhibitors from both local and international markets.

The Montenegrin delegation, headed by Minister Simonida Kordić, highlighted the fair’s significance in promoting Montenegro as an appealing destination.

“The International Tourism Fair in Belgrade is one of the most significant occasions for the tourism sector in the region. Therefore, Montenegro’s participation in this fair is incredibly important, as it lets us showcase our offerings to a wide audience and strengthen partnerships with key industry players,” Kordić remarked.

She noted that the Serbian and regional markets hold particular importance for Montenegro.

“This area consistently generates the highest number of tourists who choose Montenegro for their vacations. It’s essential for us to stay connected to these markets, and I am delighted that Montenegro is being well-represented here,” Kordić added.

Nikola Jablan, a member of the NTO Executive Board and director of the tourist organization of the Royal Capital of Cetinje, emphasized the significance of the regional market for Montenegrin tourism.

“The region, with its proximity, strong connectivity, and cultural similarities, stands as one of Montenegro’s most important markets. Participating in the Belgrade fair again this year is a pleasure, as it provides an excellent platform for presenting our offerings and forging new business relationships,” Jablan pointed out.

The NTO reported a strong interest at the Montenegrin booth, especially in the showcased Pljevlja diatreta in hologram form, and various offerings for active vacations, summer getaways on Montenegro’s coast, and events.

“I’ve been visiting Kotor with my family for years, but we’re considering a change of scenery this time, possibly Ulcinj. We also found promotional airline tickets at the stand, so expect us during the summer,” said one visitor.

A visitor who hadn’t been to Montenegro in over two decades mentioned that seeing all the photos and promotional materials at the booth made her feel nostalgic about her youthful experiences in that beautiful region.

“A vacation in Montenegro is definitely part of my future plans,” she expressed.

Additionally, visitors to the Montenegrin stand enjoyed a diverse culinary selection, musical performances, and activities for children.

Furthermore, attendees had the chance to learn about special fair discounts on tourist packages and promotional fares on flights operated by the national carrier, Air Montenegro, between Belgrade and Podgorica/Tivat, along with the opportunity to enter a prize game hosted by One company for exciting gifts.

Alongside the NTO, other offerings were presented at the fair by strategic partners such as One Montenegro, the Budva Riviera hotel group, and Air Montenegro, as well as local tourist organizations from Gusinje, Berane, Rožaje, Andrijevica, Plav, Žabljak, Mojkovac, Kolašin, Pljevlja, Bijelo Polje, Podgorica, the Royal Capital of Cetinje, Nikšić, Danilovgrad, Kotor, Tivat, Herceg Novi, Bar, and Budva, the Public Company Morsko dobro, Montenegrin Ski Resorts, and hotels like Wulfenia Kolašin, Swiss Hotel, and Movenpick.

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