This year, Montenegro generated revenue from tourism of about 1.3 billion euros, which is 3.5 percent less than 2023, show data from the Ministry of Tourism.

The Chief of the Directorate for Investments and Improvement in the Tourist Economy in the Ministry, Olivera Blagojević, for Forbes Magazine, said that, although the preseason was successful, the main part of the fleeing slight decline.

“As for the preseason, we achieved better results than in the previous year for even some five percent when it comes to tourist arrivals. As for the main season, we have achieved a worse result of some percent, I say June, July and August, “Blagojevic said.

As he announced, as referred to, referring to Monstat data, was at the level of the previous year.

While the number of tourists shows mild oscillations, a significant increase was recorded in passenger traffic at airports.

According to Blagojevic, until November, the airports achieved a turnover of 2.7 million passengers, which is 16 percent more in the previous period.

“Also, we have higher revenues from the sojourn tax, there are some other numerous indicators visits at national parks, etc. So in principle we can say that it is somewhere at the level of the previous year, “she said.

As she added, regarding revenues, ie profits, it is around 1.3 billion, and that is 3.5 percent less than the previous year.

“There are numerous factors that affected that overall image. We have worked some analyzes compared to 2023. year we had an increased number of Russian, Ukrainian citizens. So all these statistics have some objective circumstances that have conditioned such a result, “Blagojevic explained.

Budva The most visited, Podgorica is positioned as MICE destinations

Budva continues to hold a leading position as the most visited destination, while Podgorica is increasingly attracting attention as a potentially attractive destination in the future.

“After Budva, we have Podgorica who records the growth of tourists and I need to say that it is profiled in perspective as a potentially great mice destination,” Blagojevic said.

Everything is ready for the winter season

The plans for the winter season promise a variety of cultural and entertainment programs that will last until February in individual cities.

Blagojevic says that everything ready for the former winter season and municipalities and local tourist organizations planned a rich cultural and entertainment program that will last not only for the holidays than to half of January even by other February.

The Ministry of Tourism says that they managed to provide minimum footing at Savin Kuk and Kolašin 1600 ski resorts.

“The works should start the Savin Kuk ski resort. I hope even until the end of December if the weather conditions. And although not permits, on the other hand, we will have a natural snow, so in any case we have thought at that part. “

Montenegro seeks and attract new visitors

With intensive promotion in Western European markets such as Germany, France and Great Britain, Montenegro seeks to attract new visitors.

The ministry says that they have done a lot of promotional activities, which affected the visibility of some spaces that may have not been so attractive for tourists so far.

“There were a lot of visits to fairs, a lot of concrete activities, a lot of B2B meetings, concrete meetings with tour operators. We also managed to open one line, thanks to the tour operators, for April next year with Madrid, “Blagojevic said.

In the Ministry, as he said, they hope for a better season, while plans for improving the offer for the next year are already being done.

Blagojevic says that the most remarks of tourists were referred to crowds, traffic infrastructure, and air connection was also identified.

“So that all these problems, unfortunately, are solved a little harder, but will certainly be a priority for this issue,” she announced.